Here’s a good presentation about alcoholic beverage brands and design. From Kevin Shaw, the founder of a design studio named Stranger & Stranger.
Design pervades life. It inhabits all cells in our body, shapes the environment we live in and infuses the products we interact with. In PES and VAU I get to observe the development of new physical objects on a daily basis. To me design has to do with rigor and magic, the interaction between discipline and creativity.
As there exist the Ten Commandments, bestowed on us by the Lord, there exist 10 “Good Design” principles too. These were developed by Dieter Rams, a German industrial designer, most notably known for his work at the consumer products company Braun.
1. is innovative
2. makes a product useful
3. is aesthetic
4. makes a product understandable
5. is unobtrusive
6. is honest
7. is long-lasting
8. is thorough down to the last detail
9. is environmentally friendly
10. is as little design as possible
What a wonderful selection, can’t really argue with any of these.