I’m sure, if given the chance, marketers would jump at the opportunity to implant an idea into people’s subconscious, just as in the movie Inception. I believe they kind of already are. Nowadays neuroscience is providing insights into how to connect with an audience on a deeper level than ever before, the type of connection that breeds utmost loyalty, evangelism.
When what a brand chooses to stand for, its peculiar worldview, connects with an audience that already shares the same beliefs, bringing about the change you seek to make, becomes so much easier. The audience members attach the stories they are already telling themselves to your brand story, if you earn their attention and trust.
This is why understanding not just demographics but psychographics is so important. You need to apply empathy and imagine who the people are you created the brand for. What are their desires and their needs? How do you introduce your brand to them and what does it do for them? How does it help them on their journey, not just your own?